AgriBusiness

• Staff Report
• February 1, 2025

Zimbabwe’s Berry Exports Surge Amid Growing Global Demand

Zimbabwe’s berry industry is experiencing unprecedented growth, with exports soaring by 50% in 2024. This rapid expansion, fueled primarily by blueberry production, underscores the nation’s rising prominence in the international fruit market. With exports increasing from 6 million kilograms in 2023 to 8 million kilograms this year, Zimbabwe is cementing its position as a key global player in berry exports. The Driving Forces Behind Zimbabwe’s Berry Boom Several factors have contributed to this remarkable growth, including favorable climatic conditions and expanding commercial farming operations. Unlike other fruits such as grapes, cranberries, strawberries, raspberries, and blackberries, blueberries have become the backbone of Zimbabwe’s berry exports, outpacing all competitors in production and global demand. Key Export Markets: Europe, the UK, and Beyond Zimbabwe’s berry exports are exclusively destined for international markets, with no local…