In the heart of Kenya, Vicky Green Farms Africa Limited has unveiled its groundbreaking creation, the ‘Soovita Banana Wine,’ a testament to the transformative power of value addition in the agricultural sector. Crafted from the finest ripened Kisii bananas, this indigenous banana wine not only promises a unique and delightful taste but also boasts a rich nutritional profile, packed with potassium, manganese, and essential vitamins.
A Fruitful Breakthrough in Banana Value Chain
The launch of Soovita Banana Wine marks a significant milestone in the banana production value chain, promising not only a delectable new product for consumers but also a potential boon for farmers engaged in banana cultivation. Vicky Onderi and Brian Muturi, the visionary directors behind this venture, have tirelessly pursued their dream for a decade, overcoming challenges and crossing borders in search of excellence.
Ms. Vicky shared, “We are thrilled to take this step towards completing the banana value chain. While we navigate legal requirements, the potential for transforming the banana industry is enormous.” Muturi echoes this sentiment, emphasizing the untapped economic potential within banana farming. “We should embrace the returns on banana farming, which could be substantial,” he stated.
Empowering Farmers and Boosting Local Economies
The launch of Soovita Banana Wine isn’t just about introducing a unique beverage to the market; it’s about empowering farmers and creating employment opportunities. Nandi Deputy Governor, Dr. Yulita Cheruiyot, highlighted the broader economic implications of this initiative. The focus on enhancing agricultural production through value addition aligns with the Lake Region Economic Bloc’s strategy, aiming to increase farmers’ earnings, create jobs, and foster competitiveness in emerging markets.
Dr. Cheruiyot emphasized, “In pursuit of the Bottom-up Economic Transformation Agenda, the banana value chain offers multiple products, from banana juice, flour, and fiber to weaves and wigs made from bananas. It’s time to diversify our manufacturing and unlock the full potential of this industry.”
Investment in Innovation: A Tissue Culture Laboratory
Vicky Green Farms has further solidified its commitment to agricultural innovation by investing Kes30 million (US$188,976) in a state-of-the-art tissue culture laboratory. Certified by the Kenya Plant Health Inspectorate Service, this facility plays a pivotal role in producing certified clean planting material for the region. The increased demand for such material reflects a growing recognition, both by the government and farmers, of the benefits associated with certified planting material.
The launch of Soovita Banana Wine isn’t just a product introduction; it’s a celebration of perseverance, innovation, and the untapped potential within Kenya’s agricultural landscape. Vicky Green Farms Africa Limited is not only transforming bananas into a delightful beverage but also paving the way for a thriving and diversified agricultural future. Soovita Banana Wine is not just a drink; it’s a symbol of growth, empowerment, and the promise of a brighter, more fruitful tomorrow. Cheers to the future of Kenyan agriculture!