In the heart of Tarlton, where the sun kisses the sprawling fields of Greenway Farms, a health revolution is underway. Vincent Sequeira and Vito Rugani, the dynamic duo behind the famed Rugani 100% Carrot Juice, have not only mastered the art of extracting liquid gold from sunrise-harvested carrots but have also discovered the perfect companion in their journey – Valtra tractors.
From Seed to Sip: The Rugani Difference
Rugani carrot juice is not just a beverage; it’s a commitment to health and sustainability. Harvested with precision at the break of dawn, these vibrant carrots are transformed into a refreshing elixir by sunset. The process ensures that every drop of Rugani carrot juice packs a punch of nutrition, free from concentrate, preservatives, sugar, or water.
Carrots, known for their powerhouse of nutrients, take center stage in this healthful concoction. Packed with beta carotene, Rugani carrot juice becomes more than just a thirst-quencher; it’s a natural boost for vision, a shield against cancer, and a guardian of cardiovascular health.
But what sets Rugani apart goes beyond the fields and into the machinery that makes this liquid miracle possible – the iconic Valtra tractors from the global AGCO brand.
Valtra: The Driving Force of Greenway Farms
Greenway Farms, sprawling over three locations and harvesting a staggering 300 tonnes of carrots daily, found its perfect match in Valtra tractors. The Finnish tractors, exclusively distributed in South Africa by ValtraC, play a pivotal role in the farm’s success story.
Vincent Sequeira Jnr., a key player in Greenway Farms, attests to the invaluable partnership with ValtraC. “From the beginning, the personal service we received from ValtraC’s team made all the difference.”
Since the introduction of the first Valtra T171 at Greenway Farms in 2008, these red workhorses have become an indispensable part of the operation. The Valtra tractors, including the versatile T191, T194, T234, S353, S374, N111, and N134 models, handle tasks from tillage to lifting and transporting crops with ease.
One notable feature is the customization of these tractors with suitable tires for different tasks, showcasing the adaptability of Valtra machines to the diverse needs of Greenway Farms.
The Valtra Advantage: More than Machines
The relationship between Greenway Farms and ValtraC goes beyond the farm gates. With a commitment to planned maintenance, ValtraC technicians ensure that the tractors are ready for the demands of the farms operating six days a week, often into the late hours.
Vincent highlights the decentralization of Greenway Farms, emphasizing the synergy between two growing family businesses. “ValtraC understands the farming operation to the extent that it recommended the proper tractors to upgrade or expand and order them to be ready and available when Greenway Farms is ready to procure.”
In the world of farming, where downtime is a costly affair, Valtra tractors emerge as reliable workhorses. The AGCO Power engines, known for their versatility and fuel efficiency, contribute to substantial diesel savings for Greenway Farms. Even in challenging muddy conditions, the four-wheel-drive Valtra tractors exhibit exceptional performance, thanks to their well-balanced weight distribution between the axles.
Vincent Sequeira Jnr. acknowledges the rarity of this level of service, stating, “This kind of personal service cannot be beaten.”
Beyond the Fields: ValtraC’s Commitment
Established in 1997 by Wynn Dedwith, ValtraC has grown from a small business to a national powerhouse, with over 100 employees and six branches. The company’s success lies in its commitment to providing farmers with the best products and services, making it the sole importer of Valtra tractors in South Africa.
ValtraC is not just about tractors; it’s a comprehensive solution provider. From being a MERSETA-accredited diesel mechanic training center to offering a fleet of service vehicles and trucks, ValtraC ensures that farmers like Greenway Farms experience seamless operations and unparalleled support.
In conclusion, Rugani’s 100% Carrot Juice is not just a product; it’s a testament to the synergy between nature’s bounty and cutting-edge technology. Greenway Farms and Valtra tractors, bound by a shared commitment to excellence, are writing a success story that goes beyond fields and machines – it’s a story of health, sustainability, and the unstoppable power of collaboration.
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