Empowering Farmers through Knowledge

Empowering Kenyan Farmers: Mastercard and Co-operative Bank Launch Groundbreaking Online Marketplace for Agriculture.

In a groundbreaking collaboration, Mastercard has joined forces with Kenya’s Co-operative Bank to introduce an innovative online platform designed to revolutionize the agricultural sector. The platform, known as Co-op Bank Soko, aims to address key challenges faced by local farmers, enabling them to access timely farm inputs and connect with buyers for their produce. Moreover, it provides a unique opportunity for farmers to establish credit profiles based on their transaction history, thereby facilitating access to much-needed financial services.

Enhancing Market Access and Credit Availability:

Co-op Bank Soko serves as a comprehensive online marketplace, seamlessly connecting various agriculture value chains. Smallholder farmers now have direct access to sell their harvests and purchase essential farm inputs. By eliminating intermediaries and establishing direct connections, the platform empowers farmers to make informed decisions regarding their investments and estimate the potential risks and returns accurately. Prior to this initiative, many farmers in Kenya faced the challenge of commencing production without any market signals, price estimates, or demand projections, hindering their ability to plan effectively.

Impressive Reach and Enrollment:

Since its inception, the Co-op Bank Soko platform has garnered substantial participation. With 760,490 farmers, 582 farmer co-operative societies, eight farm input suppliers, and three major farm produce buyers enrolled, the platform has established itself as a vital hub for agricultural activities. The collaboration between Co-operative Bank, Mastercard, and Rabobank, a Dutch multinational banking and financial services provider, has laid a solid foundation for the platform’s success.

Mastercard’s Community Pass Digital Infrastructure:

The launch of the Co-op Bank Soko platform has been made possible through Mastercard’s Community Pass digital infrastructure. This interoperable platform ensures connectivity is not a barrier, enabling individuals and businesses to access essential services seamlessly. By sponsoring Co-op Bank Soko, Mastercard has opened doors to a realm of new opportunities for Kenyan farmers, fostering financial inclusion and growth.

Deepening Financial Inclusion:

Daniel Huba, the lead for MasterCard’s Community Pass Business in sub-Saharan Africa, emphasizes the positive impact of the Co-op Bank Soko platform on financial inclusion. By increasing their digital footprint, farmers become visible to financial service providers. These providers can leverage transactional data to gain insights into a farmer’s expected yield, previous harvests, and inputs purchased for a particular season. Currently, the majority of transactions in Kenya are conducted offline, limiting access to valuable financial services. The platform seeks to bridge this gap by promoting digital inclusion as the foundation for financial inclusion.

Co-op Bank’s Commitment to Farmers:

Co-operative Bank, with its strong ties to the agricultural sector, has been actively supporting small-scale farmers by leveraging relationships within the cooperative movement. The bank aims to overcome barriers related to market linkages, fair produce prices, access to quality inputs, logistics, infrastructure, and financial services. Their ambitious goal is to empower one million farmers, enabling them to secure higher prices for their produce and access improved agricultural inputs.


The partnership between Mastercard and Co-operative Bank marks a significant milestone in the development of the agricultural industry in Kenya. The introduction of the Co-op Bank Soko platform represents a transformative step towards enhancing market access, credit availability, and financial inclusion for farmers. With its innovative digital infrastructure and wide-ranging enrollment, the platform is poised to create a more transparent and efficient agricultural ecosystem. As the platform continues to evolve and expand, it holds the potential to revolutionize farming practices, improve livelihoods, and drive sustainable economic growth in Kenya.

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