Zimbabwe’s tobacco industry is smoking hot this season. As of May 9, 2025, export earnings reached an impressive US$338.32 million, thanks to a near 8 percent rise in average export prices to US$6.20 per kilogram (kg). That is up from US$5.76 per kg at the same time last year.
Strong Global Demand Fuels Price Growth
Chelesani Tsarwe, public affairs officer for the Tobacco Industry and Marketing Board (TIMB), explained that this price jump reflects growing international appetite for Zimbabwean leaf. Buyers in the Far East, Africa, the Middle East, the European Union, the Americas, Europe and Oceania have all placed strong orders this season.
“Quality tobacco commands premium prices on world markets,” Tsarwe said. “Our farmers are meeting exacting standards and global buyers are rewarding them with higher rates.”
Record Volumes Lift Export Value
Volume growth underpins this record haul. A total of 54 590 275 kgs of tobacco has been shipped abroad, up significantly from last year’s figure. That volume, combined with the higher prices, drives the industry’s top spot as Zimbabwe’s leading agricultural export.
Key facts on exports to May 9:
- Total volume: 54 590 275 kgs
- Average export price: US$6.20 per kg (up from US$5.76)
- Total export earnings: US$338 328 270
Optimism as Rainfall Predictions Improve Outlook
The sector’s bright performance is backed by weather forecasts that predict normal to above-average rainfall for the 2024/25 cropping season. Stable rains mean healthier crops and better leaf quality, setting the stage for another strong season.
Domestic Sales Also on the Rise
It is not just exports that are firing on all cylinders. Domestic sales have climbed to 169 896 354 kgs by May 12, up from 144 578 024 kgs at the same point last year. Even with a slight dip in average price—from US$3.53 to US$3.39 per kg—farmers are benefiting from a new pricing model that brings stability and fairness to contract and auction floors.
“With the implementation of the new pricing model, there has been greater price stability reduced fluctuations and fairer prices being paid to farmers,” Tsarwe noted.
TIMB’s Commitment to Farmer Welfare
Beyond price and volume, TIMB has taken steps to ensure farmers get paid fast. Under Statutory Instrument 77 of 2022, all tobacco growers must receive payment within two days of sale. If payments lag, growers are urged to report the delay to TIMB for swift resolution.
“This rule protects smallholder farmers who rely on quick cash flow to meet household and farm expenses,” Tsarwe explained. “TIMB is proactive in making sure no grower is shortchanged.”
What This Means for Zimbabwe’s Economy
Tobacco remains Zimbabwe’s top foreign-currency earner among agricultural products. The US$338.32 million in export revenue helps shore up national reserves, supports rural livelihoods and underwrites local businesses in processing and logistics. Strong sales also attract re-investment in farms, storage facilities and transport networks, strengthening the entire value chain.
Looking Ahead: Sustaining the Momentum
To keep the growth engine running, stakeholders are focusing on:
- Quality assurance through rigorous field inspections and curing standards
- Climate resilience by promoting drought-tolerant seed varieties and water-conservation practices
- Market diversification into emerging regions hungry for premium tobacco
- Farmer training in best practices for planting, pest management and post-harvest handling
By combining higher prices, robust volumes and sound policy, Zimbabwe’s tobacco sector is firing on all cylinders. As global buyers signal continued demand and local weather conditions look favourable, the industry is well placed to surpass this year’s achievements.
For Zimbabwe’s growers and the nation’s economy, every kilogram sold is a step toward greater prosperity. With exports hitting US$338.32 million by May 9, the season looks set to end on a high note.
Original Article written by By LEE MUSAIDZI
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