Better Cotton, the world’s leading cotton sustainability initiative, has officially announced the launch of a transformative programme in Côte d’Ivoire. This groundbreaking initiative is poised to make a lasting impact by supporting 200,000 local cotton farmers over the next five years, underscoring a commitment to elevating both the environmental and economic landscape of the region.
Empowering Communities Through Knowledge and Resources
At the heart of this initiative is a field-level programme designed to empower farming communities across Côte d’Ivoire. By providing essential training and invaluable resources, Better Cotton is laying the foundation for these communities to produce cotton more sustainably. This holistic approach not only enhances the quality of cotton but also ensures the well-being of the farmers and the environment they depend on.
Strategic Partnership with APROCOT-CI
In a strategic move, Better Cotton has joined forces with the Professional Association of Cotton Companies of Côte d’Ivoire (APROCOT-CI). This alliance positions APROCOT-CI as Better Cotton’s Strategic Partner for Côte d’Ivoire, entrusted with the pivotal role of overseeing efforts to bolster climate resilience and economic prosperity within farming communities.
Comprising six influential member organizations—CIDT, Ivoire Coton, Global Cotton SA, CO.I.C-SA, SICOSA 2.0, and Seco SA—APROCOT-CI will serve as Better Cotton Programme Partners. These organizations bring a wealth of experience and local expertise, ensuring that the programme’s impact extends far beyond the fields to encompass every facet of the cotton industry.
Jean François Toure, President of APROCOT-CI, expressed the shared commitment: “The partnership underscores our organizations’ shared commitment to creating a positive impact in the cotton industry, with a primary focus on improving the livelihoods of smallholder cotton farmers. By integrating Better Cotton’s sustainable farming practices and APROCOT-CI’s local expertise, we aim to enhance cotton yields, reduce environmental impact, and improve social and economic outcomes for farmers in the region.”
Building Bridges for a Sustainable Future
This initiative materialized following APROCOT-CI’s submission of a Declaration of Interest to Better Cotton last year, demonstrating the nation’s keen interest in fostering sustainable cotton practices. The collaborative effort was further solidified during a multistakeholder event hosted by Better Cotton in Abidjan in March, setting the stage for a comprehensive and impactful programme.
Better Cotton’s CEO, Alan McClay, expressed excitement about the expansion into Côte d’Ivoire, stating, “Opening a new programme in Côte d’Ivoire is an exciting step as Better Cotton bolsters its presence across the continent. Our partnership with APROCOT-CI will be fundamental to the delivery of our work in the country, helping domestic cotton farmers to reap the environmental and economic rewards of more sustainable cotton production. We are grateful for APROCOT-CI’s support and the commitment they have shown to this cause.”
Paving the Way for Sustainable Agriculture in West Africa
Better Cotton remains steadfast in its commitment to expanding its presence across Africa, providing smallholder farmers with the tools to mitigate climate change and embrace sustainable agricultural practices. With a membership network that spans from the farm to the retailer and brand level, Better Cotton is strategically positioned to meet the growing demand for sustainable cotton.
In conclusion, the Better Cotton Programme in Côte d’Ivoire marks a significant milestone in the journey toward a more sustainable and prosperous future for the West African cotton industry. By combining global expertise with local insights, this collaboration aims to cultivate a lasting legacy of positive environmental and economic change for the cotton farmers and communities of Côte d’Ivoire.
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